Born in Rio de Janeiro, Marcio Sal has built his career by following his passion for animation and art direction since the early 2000s. As an animator, he was a finalist at the International Anima Mundi Film Festival with a stop-motion short film featuring singer Rita Lee. His professional journey at Globo TV lasted for 17 years, where he created campaigns involving 3D animation, VFX, and VR, and participated in award-winning projects recognized by PromaxBDA. As the creative director of IDEOgraph, he has been involved in various audiovisual formats such as music videos, TV series, documentaries, feature films, and short films. Since 2016, he has been directing AR and VR projects for advertising, dedicating his research to XR and exploring new narrative possibilities.