In-Person Only

Virtual Reality

Partitura

Directed by:

Jean-François Éthier

Country:

Canada

Runtime:

15:00

Step into the shoes of a conductor with the immersive virtual reality experience Partitura! After choosing from a selection of works by Vivaldi, Dvořák and Ana Sokolović, the user will find himself on the podium of the Maison symphonique in front of a string orchestra of OSM musicians. Immersed in this unique point of view, he will then visualize the musical staves of each group of instruments as though it were karaoke, isolating both audio and visual levels in an interactive manner. A rare occasion to demystify the role of the conductor and explore the language of classical music!

Director:

Jean-François Éthier

Jean-François Éthier

After studies in philosophy and at the HEC, Jean-Francois founded his own production company where he designed, scripted and produced projects for both the government and the private sector. He also worked as a TV designer for PIXCOM. Recruited by the advertising production company La fabrique d'images, he produced commercials for major brands for the majority of Canada’s advertising agencies. After this successful foray into TV advertising, he was promoted to Director of New Technologies and Branded Content. He then received extensive training in Argentina and over the years won a number of Canadian Créa and other marketing awards. He has filmed in more than a dozen countries and as a result has exceptional experience in international production. Later, Astral Media/Bell recruited him as executive producer and director of branded content. Following a range of important contracts as a consultant, he joined B-612 as a partner and subsequently founded Phosphen. His projects under the B-612 umbrella have won both Gemeaux and CRÉA awards.
Partitura
Partitura